What I do when I design
On this page, you can see the design process I use in my personal and team projects.
To understand the possible problems users face, I conduct interviews, desk research and observation. In some projects, like Paradiso, I also participated in shadowing to understand the journeys and processes which the users go through.
Customer Journey & Persona
From the research data, I put down users’ processes into customer journeys and grouped the similarities shared among users to create personas. This is for user understanding, allowing for a clearer picture of the needs and problems that they may have. Below, I give examples from my FOMO project.
Grouping & theming the findings
After extraction of the quotes and customer journeys, I rearrange the information again to cluster the data into themes based on the needs and problems that the users have.
Brainstorming possible solutions
After I learned about problems that the users face, I participate in brainstorming possible solutions by generating and answering ‘How Might We’ questions as well as raising new ideas to the team.
Concept sketch & Wireframe
A quick sketch allows us to see the first draft of the solution. Wireframes help us to check and adjust the interaction to be smoother. These two steps help us to see what the final solutions would look like. Below, I give examples of my sketches and wireframes.
After the wireframe is set, I create some basic interfaces and click dummies to communicate what the digital experience would be like.
In addition to applications and websites, I also do some physical prototypes. I coded with Arduino for KRAAN and used Touchdesigner for SENSO.
I observed users behavior while using the prototypes or MVPs through Hotjar videos and video calls. When there are chances that I can interact with the users, I prepare a list of tasks for them to accomplish via the product. From there, I can see which struggles they are facing and report these to the team for a design iteration. In CINEME, I used Maze to test Low-fi and High-fi prototypes.